Transmedia Marketing Campaign

So this next assignment for entertainment graphics class is about transmedia marketing. Transmedia marketing is a campaign that involves multiple outlets such as print, digital, social media, interactive, etc. My idea for the pitch will allow fans of the TV show Its Always Sunny in Philadelphia to help unfold a story of the show using multiple platforms. I chose to do mine using mobile technology, social media and web comics. Here is a sample of the visuals, thinking this could be for the cover of the comic or the app.

On the left is the magazine ad where fans would find out about the mobile app.


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